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Grow Online: Digital Marketing Workshops Skills Series


  • SocoLab Airport Road Strandhill, SO, F91 FE8N Ireland (map)

Workshop 1

Digital Marketing Essentials for SMEs

Overview:
Perfect for beginners, this session introduces the key components of digital marketing. Learn the basics and build a strong foundation for promoting your business online.

Date: Friday, 25th July 2025
Time: 9:30AM-4PM
Location: MSLETB, XR Hub, SocoLab, Sligo
Duration: 6.5 hours
Cost: Free - Funded by MSLETB & SocoLab

You’ll Learn:

  • What digital marketing really means

  • Why it matters for small businesses

  • How to identify your target audience

  • Key online platforms and tools

  • Creating a basic marketing plan

Who Should Attend:
Start-ups, sole traders, and small to medium sized business owners new to digital marketing or struggling with their digital marketing.

Register Now: https://forms.office.com/e/vzFBH1u36r

 

Workshop 2

Content Creation with Canva for Social Media

Overview: Struggling with what to post online? This practical workshop will help you create compelling, branded content that connects with your audience and supports your business goals.

Date: Tuesday, 29th July 2025
Time: 9:30AM - 4PM
Location: MSLETB XR Hub, SocoLab, Sligo
Duration: 6.5 hours
Cost: Free

You’ll Learn:

  • Simple design tips for non-designers

  • Free tools for creating visuals and video

  • Writing captions that engage

  • Content planning basics

  • Tips for consistent branding across platforms

Who Should Attend:
Anyone looking to improve the look, feel, and impact of their social media posts.

Register Now: https://forms.office.com/e/vzFBH1u36r

 

Workshop 3

TikTok for Business

Overview:
TikTok is exploding – and small businesses can benefit too. This beginner-friendly workshop shows you how to create TikTok ads and use the platform to build awareness.

Date: Friday 1st August 2025
Time: 9:30AM-4PM
Location: MSLETB XR Hub, SocoLab, Sligo
Duration: 6.5 hours
Cost: Free - Funded by MSLETB and SocoLab

You’ll Learn:

  • Setting up a TikTok business account

  • Creating engaging, authentic video content

  • Targeting your audience

  • Running simple ad campaigns

  • Real-life examples of successful SME TikToks

Who Should Attend:
Business owners or marketers curious about TikTok and how to advertise on it effectively.

Register Now: https://forms.office.com/e/vzFBH1u36r

 

Workshop 4

LinkedIn for Business

Overview:
You’re posting – but is it working? This session dives into building a clear strategy and understanding your results so you can grow with confidence.

Date: Friday, 8th August 2025
Time: 9:30AM - 4PM
Location: MSLETB XR Hub, SocoLab, Sligo
Duration: 6.5 hours
Cost: Free - Funded by MSLETB and SocoLab

You’ll Learn:

  • Defining social media goals

  • Choosing the right platforms

  • Scheduling content effectively

  • Using insights & analytics tools

  • Adjusting your approach for growth

Who Should Attend:
Small businesses ready to move from random posting to focused results-driven content.

Register Now: https://forms.office.com/e/vzFBH1u36r